So you’ve been asked to craft a domestic policy message for a political candidate you support. Or perhaps you yourself want to put out a political message or run for a political position. Where do you begin?

Before you even begin writing, it is important to outline the values you truly believe in. It is then important to understand the political view of your party on the many domestic issues spread out across the political landscape. Only then can you craft a cohesive domestic policy message and effectively communicate it as part of your campaign.

Once you figure out your values, it is time to craft your campaign: understand the important domestic policy issues that face the country; craft a cohesive domestic policy message; and get your domestic policy message out. This guide will provide a blueprint to doing these things and help you succeed in your campaign effort.

Popular Domestic Policy Issues


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Any serious candidate must be aware of most, if not all, of the popular domestic policy issues of 2018 and beyond if they want to run an effective domestic policy campaign. Below you will find a list of some of the most pressing domestic policy issues facing the nation today.

  • ​Gun Control
  • ​Armed Teachers
  • ​No-Fly List Gun Control
  • ​Terrorist Surveillance
  • ​Term Limits
  • ​Drug Policy
  • ​Gerrymandering
  • ​Social Media Regulation
  • ​NSA Domestic Surveillance
  • ​Net Neutrality
  • ​Gun Liability
  • ​Flag Burning
  • ​Patriot Act
  • ​Affirmative Action
  • ​Eminent Domain
  • ​Social Security
  • ​Whistleblower Protection
  • ​Edward Snowden
  • ​Air Force One
  • ​Vaccines
  • ​Reforming Political and Social Institutions
  • ​Taxation
  • ​Climate Change and Environmental Issues
  • ​Refugees
  • ​Health Diplomacy
  • ​Women’s Issues

Crafting A Cohesive Domestic Policy Message

There are three important points to consider when crafting a cohesive domestic policy message: writing your platform statement, avoiding errors, and ensuring your policy message maintains its coherence. Many successful campaigns have focused on these three points when crafting their own messages. It would be wise to focus on these to improve your domestic policy message.

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Writing Your Platform Statement

As with communicating in any form, you should know basic communication principles to reach your goals. First, you must be able to identify the target audience you would like to connect with. However, you must know it isn’t likely that you can please every single person. It is important to articulate a basic platform that a core of your supporters will back and most others on the fence will support over your rival political party.

Second, you should determine if the content of your message will connect and resonate with your audience. It is a good idea to have the most important idea at the core of your message and a variety of other messages revolving around this core coherently.

Third, determine if the principals, values, or attitudes of your message will fit the intended audience. This ensures that your targeted audience will continue to support your platform. It may also empower the other segment of your audience who might be on the fence of most political runnings.

Finally, be sure to highlight and articulate parts of your message you feel are the most important to connect with your audience. This is what can push you past all the noise and rise above other political entities in the area. Knowing these steps will make the process of crafting a cohesive domestic policy message much easier as you continue to create more campaign messages.

Errors To Avoid

It’s just as important to avoid errors as it is to write your platform statement. You don’t want an error to derail your political campaign. It is better to fix things before they cause problems that may affect your domestic policy message down the line. There are six errors to avoid that you should be cognizant of below.

  1. Lacking an effective introduction
  2. No platform
  3. Incomplete platform
  4. Campaigning on fantasy
  5. Repeating mistakes
  6. Operating in a vacuum

The first error is that the domestic policy message doesn’t have an effective introduction. You must have an effective introduction to hook your audience from the get-go. This is an important point that many communication textbooks highlight to communication students. Without a strong opening, who would want to continue hearing what you have to say?

The second error is not having a platform at all. You must have a base for your message to reach others. These days, due to internet connectivity, we can easily start gaining traction to spread a message through online social networks or email. However, you can still spread a message through the traditional route such as door-to-door and word-of-mouth methods.

The third error follows the second error: if you have an incomplete platform, you will also come up short in getting your message across. You must have an idea on more than one issue, you can’t care only about abortion, for example. Thus, you should diagnose and prescribe a solution for many domestic policy issues.

The fourth error involves conveying a message that doesn’t connect with reality. Many campaigns float on wishes that in reality, cannot simply be changed so easily. To make matters even more complicated, many of the issues that people wish to change are influenced by economical or social factors. One such example is the call for creating larger taxes for large corporations. However, it isn’t that simple; the problem is those taxes are essentially passed on to consumers since the corporations control the pricing of their own products.

The fifth error is ignoring the lessons of history. If something didn’t work in the past for another political cause, learn from the mistakes. It doesn’t mean you shouldn’t try it again, but you should at least acknowledge that it didn’t work and look to improve upon it from a different angle.

The sixth error is not involving citizens and associations. It is important to have a dialogue with others to see what’s important and to challenge your own views. Knowing the problems may be more representative of what you believe to be right and wrong. However, the political party that gets elected has to govern everyone under its jurisdiction, so it is essential to gain the experience of giving and receiving information.

It is important to continually educate yourself on not just ways to communicate but also on various topics that affect our nation. By evaluating errors, you can work to improve the weak points of your political message and avoid future errors.

Keeping Your Message Cohesive

This is an important point to consider in order for your message to permeate your target audience’s decision-making. In addition to making sure that your message is well-organized, the channels by which they are conveyed must align with each other. Branding isn’t difficult; having your audience recognize you and your message from the constraints of the different communication channels is.

Tips For Getting Your Domestic Policy Message Out There

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After deciding on what you have to say, it is time to get your message out there. Now you may need to come up with a slogan or motto that your audience can quickly recognize. Just like the chorus of a song, it’s best to keep things simple. One example of a simple political message during the 2018 midterm elections was the “Dear young people, ‘Don’t Vote'” campaign. The message was simple and clear: the country belongs to those who show up to vote and these people are usually old, white people. This is in contrast to the number of young people, mainly 18-34-year-olds, who vote: only 46% of this demographic showed up and voted in the last election. This message was presented across varying channels, from YouTube videos, TV ads, and well-known celebrities promoting the video on Twitter and Instagram.

This ad is a great example to follow when crafting your first domestic policy message. It is consistent in its message and is distributed across many channels. This is what many marketing managers in any field focus on when spreading the word of a product. There are a few points that should be conspicuous in your mind when thinking about getting your domestic policy message out: name you movement, increase your budget, give an interview that makes you come across as intelligible and honest, curate your social media, research, and get out there.


Knowing the underlying principles of crafting a domestic policy message is not enough. After you draft your domestic policy message and communicate your ideas, you will face support and backlash. You may deal with attack ads and won’t see eye-to-eye on every issue with your opponent. Just stick to the message you write in your domestic policy message. After all, your message revolves around your values and many of your supporter’s values.

You’ve learned to understand domestic policy issues thoroughly, come up with your stance on these issues, draft your message, and communicate your message. With drafting your message, you’ve learned to write your platform statement, avoid errors in crafting your policy message and keeping your message coherent. Follow the points touched on in this guide and you will improve your chances of succeeding in your next campaign.

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